Nintendo is preparing to meet anticipated high demand for its Switch 2 console during the 2025 holiday season by increasing production.
Two of Nintendo’s key manufacturing partners, Hosiden and PixArt, have revised their sales forecasts upward for the third quarter of 2025, reflecting a surge in demand for Switch 2 parts.
Hosiden, an assembler of Switch parts and accessories, raised its expected net sales forecast by 10.3% following additional orders from Nintendo after the Switch 2’s June 5 launch.
Similarly, PixArt, which produces mouse sensors for the Joy-Con 2 controllers, forecasted an 11% to 19% increase in sales through September, also driven by Nintendo’s increased console and peripheral production needs.
Since launching on June 5, 2025, the Switch 2 has become Nintendo’s fastest-selling console, surpassing six million units sold by July 24.
Despite strong sales, stock shortages have persisted, prompting Nintendo President Shuntaro Furukawa to apologize in late June and pledge intensified efforts to meet demand.
Nintendo aims to maintain a continuous console supply through the holidays, with a full-year sales target of 15 million Switch 2 units by March 2026.
The ramp-up in component manufacturing signals a push to build inventory ahead of the critical holiday shopping period.
However, rising tariffs on U.S. imports have already led to price increases for the original Switch models and accessories, with the Switch Lite now starting at $229, up from $199.
It remains uncertain whether the Switch 2’s price or bundles will be adjusted in response to ongoing tariff developments.
Consumers looking to purchase a Switch 2 this holiday can be cautiously optimistic about improved availability as Nintendo and its partners work to scale production in the coming months.
FAQ:
Over six million units were sold by July 24, 2025.
Nintendo increased orders for Switch 2 parts, prompting partners Hosiden and PixArt to raise sales predictions for Q3 2025.
Yes, Nintendo President Shuntaro Furukawa apologized for shortages and committed to ramping up production.
Price increases have already affected older models due to tariffs, but it is unclear if Switch 2 prices or bundles will be adjusted before the holidays.
