So you’ve been fishing your heart out in Heartopia and now you’re wondering what to do with all those fish flopping around in your backpack? Good news—turning them into cold, hard Gold is super straightforward once you know where to go.
If you’re working on the early Resident Request called “Settling Down,” you’ll need to rack up at least 1200 Gold by selling fish or crops. You’ll also need to unlock four home plots (which we’ve broken down in this handy guide). Let’s dive into the easiest way to cash in those catches and keep the Gold flowing.
Where to Sell Fish in Heartopia
Meet Your New Best Friend: Albert Jr., the Gold Merchant
Here’s the deal: there’s an NPC who will buy basically anything from your inventory—fish, crops, random junk you’ve collected—and pay you in Gold. His name is Albert Jr., and he’s your go-to guy for converting items into currency.
How to Find Albert Jr.:
- Open Your Watch (hit Tab on PC)
- Click on Memo to pull up your Main and Side Quests
- Tab over to Daily Resident Requests (use Q/E to navigate the columns)
- Track the “Settling Down” quest—the game will point you right to Albert Jr.
At the start of your adventure, Albert Jr. usually hangs out near your home. But here’s the thing: this guy moves around. If he’s not chilling in front of your house, don’t panic. Just check your world map and track him down that way. He can’t hide from you for long.

How to Sell Your Fish (Step-by-Step)
Once you’ve located Albert Jr., the actual selling process is dead simple:
- Talk to Albert Jr.
- Select “Sell Items” from the dialogue options
- Review your inventory and choose what you want to offload
- Confirm the sale and watch that Gold counter climb
Pro Tip: Don’t just dump everything mindlessly. Some items might be needed for crafting or quests later, so double-check before you sell rare materials. Fish and basic crops? Go wild.
Completing the “Settling Down” Quest
To wrap up this Resident Request, you need to hit two targets:
- Earn 1200 Gold (by selling fish, crops, or other items)
- Unlock four home plots (here’s how to do that)
Once you’ve checked both boxes, head back and complete the quest to snag these sweet rewards:
- 15 Contribution Medals (use these to level up your D.G. Member’s Guild rank)
- 5 Wishing Stars (perfect for buying clothing and furniture)
- 2000 Gold (because more money is always better)
That’s a solid haul for what’s essentially an early-game tutorial quest. The Contribution Medals are especially valuable down the line, so don’t sleep on this one.
Why Selling Fish is Actually Smart
Beyond just completing quests, getting into the habit of selling your surplus fish and crops is a smart way to keep your Gold reserves healthy. You’ll need Gold for tons of stuff in Heartopia:
- Buying new outfits (gotta look good, right? Change up your hairstyle too)
- Purchasing rare items from vendors
- Upgrading your gear and home
- Unlocking new areas and features
Fishing is one of the most chill ways to grind Gold in the early game, especially if you’re playing solo or with friends. Just cast your line, zone out for a bit, and let the Gold pile up.

Quick Tips for New Players
If you’re just starting out in Heartopia, here are a few extra pointers to make your life easier:
- Check for active codes regularly—we’ve got a full list here that gets updated with freebies
- Don’t ignore Daily Resident Requests—they’re quick, easy, and the rewards add up fast
- Explore early and often—Albert Jr. isn’t the only important NPC who moves around
- Balance fishing with farming—crops can also be sold for Gold and some fetch higher prices
- Read our beginner’s guide if you want a full rundown on getting started
Download Heartopia & Start Fishing
Ready to jump in? You can download Heartopia on multiple platforms:
FAQ’s
Can I sell fish to anyone other than Albert Jr.?
Albert Jr. is the main Gold Merchant, but as you progress, other NPCs might offer specialized trades. For basic selling though, he’s your guy.
What fish sell for the most Gold in Heartopia?
The article doesn’t specify exact fish values, but generally rarer fish from harder-to-reach areas sell for more. Experiment and see what nets you the best profit!
Do I have to sell fish to complete “Settling Down,” or can I just sell crops?
Either works! The quest just requires you to earn 1200 Gold total—doesn’t matter if it’s from fish, crops, or a mix of both. Pick whichever farming method you enjoy more.
Where is Albert Jr. if he’s not near my home?
Open your world map and look for his NPC marker. He roams around, but the map will show you his current location. You can also track the “Settling Down” quest to get a direct pointer to him.
Selling fish in Heartopia is your ticket to early-game financial freedom. Track down Albert Jr., offload your catches, and watch the Gold roll in. Happy fishing!