Target’s first Pokemon 30th anniversary merch drop sold out in hours. The second wave is now fully revealed, and it’s significantly bigger — over 40 products spanning bag charms, posters, puzzles, beach towels, kickballs, jackets, cameras, and a portable speaker, with prices ranging from $8 all the way up to $129.99. Most of Drop 2 goes live in stores on June 6, 2026, with online items dropping slightly earlier on June 2 to 3. Here’s everything that’s been confirmed, what’s worth prioritising, and what you need to know before launch morning.
The Full Drop 2 Product List
Target has now published the near-complete lineup for Pokemon x Target Drop 2. Here’s everything confirmed for the in-store June 6 launch, with pricing:
Accessories
- Jigglypuff Bag Charm — $8.00
- Ditto Bag Charm — $8.00
- Psyduck Bag Charm — $8.00
- Eevee Bag Charm — $8.00
- Adventure Tote — $25.00
- Adventure Backpack — $35.00
Posters
- Mew Poster — $10.00
- Eevee Poster — $10.00
- Jigglypuff Poster — $10.00
- Bulbasaur Poster — $10.00
- Mewtwo Poster — $10.00
- Charizard Poster — $10.00
Outdoor Toys and Sports
- Splash Balls — $10.00
- Great Ball Kickball — $15.00
- Master Ball Kickball — $15.00
- Poke Ball Kickball — $15.00
- Ultra Ball Kickball — $15.00
- Toss and Catch — $16.00
Decorations
- Psyduck Pennant — $12.00
- Pikachu Pennant — $12.00
- Poke Ball Banner — $15.00
Clothing — Youth
- Youth Munchlax Graphic Crewneck T-Shirt — $15.00
- Youth Pichu Graphic Crewneck T-Shirt — $15.00
- Youth Crewneck Sweatshirt Pink — $30.00
Clothing — Adult
- Adult Snorlax Print Crewneck T-Shirt — $25.00
- Adult Psyduck Print Crewneck T-Shirt — $25.00
- Pokemon Starter Pullover Jacket Red — $129.99
- Pokemon Starter Pullover Jacket Gold — $129.99
- Pokemon Starter Pullover Jacket Blue — $129.99
Hats
- Mew Trainer Cap — $15.00
- Eevee Trainer Cap — $15.00
Puzzles
- Pikachu Puzzle — $20.00
- Bulbasaur Puzzle — $20.00
- Butterfree Puzzle — $30.00
- Gengar Puzzle — $40.00
- Charizard Puzzle — $70.00
Towels
- Ultimate Poke Ball Banner Beach Towel — $30.00
- Ultimate Dive Ball Beach Towel — $30.00
- Ultimate Snorlax Beach Towel — $45.00
Electronics
- Dive Ball Portable Speaker — $25.00
- Instant Print Digital Camera — $35.00
Beauty and Other
- Caboodles Case Blue/Yellow — $17.99
What’s Worth Prioritising
With over 40 products across completely different categories, it helps to think about this strategically rather than trying to grab everything at once. Based on Drop 1’s sellout pattern and the nature of each item, here’s how to think about priority:
The three Starter Pullover Jackets at $129.99 each are the most likely to sell out fastest and hit the highest resale prices. These are exactly the kind of premium wearables that scalpers target in bulk — which is partly why Target’s new one-per-item purchase cap matters more for this category than anywhere else. If you want a jacket, be at your Target when doors open on June 6, or have the product page ready to go online during the June 2-3 window if your preferred colour launches there.
The Charizard Puzzle at $70 and the Gengar Puzzle at $40 are the next tier of concern. Character-specific premium puzzles with recognisable faces at reasonable price points have proven to move quickly in the Pokemon collector space. The Butterfree and Bulbasaur puzzles are slightly safer bets given lower mainstream demand, but don’t count on them hanging around all day either.
The Dive Ball Portable Speaker at $25 and the Instant Print Digital Camera at $35 are the surprise value picks of this drop. Both are functional products with genuine everyday utility wrapped in Pokemon branding, which tends to broaden the audience beyond collectors into casual fans who wouldn’t normally chase merch launches. Expect these to go quickly online.
The sub-$20 items — bag charms, posters, pennants, kickballs — will probably have more stock relative to demand. These are impulse-buy products rather than premium collectibles, so the pressure is lower. That said, specific characters like Charizard, Mewtwo, Gengar, and Eevee in any format tend to move faster than others regardless of price point.
The One-Per-Item Purchase Cap
Target confirmed that Drop 2 purchases will be limited to one unit per item, per guest, both in stores and online. This is a direct response to the bulk buying that cleared out Drop 1 in minutes. Whether the cap is effectively enforced — particularly in-store where staff would need to physically track individual customer carts — remains to be seen, but the policy is in place and it should at least reduce the most egregious scalping scenarios.
The practical advice: don’t rely on the cap to slow things down enough that you can shop casually. Treat it as a backstop against the worst outcomes, not a guarantee of relaxed availability. Show up early, know what you want before you walk in, and have backup choices ready in case your first picks are already gone.
Online vs In-Store — What to Know
The full in-store launch is June 6, but a subset of items — which hasn’t been fully specified yet — will go live on Target’s website during the June 2-3 window. Based on Drop 1’s pattern, the online launch tends to cover the higher-priced and more easily shippable items — apparel, accessories, electronics — while bulkier items like outdoor toys are more likely to be in-store only.
For online shoppers, Target.com traffic during Pokemon launches has been heavy enough in the past to cause slowdowns and cart errors. Having your account logged in, your shipping address saved, and your payment method confirmed beforehand is the difference between securing your items and watching them sell out while the checkout page loads.
The Bigger Picture — Pokemon’s 30th Anniversary Year
This collaboration is one piece of a much larger year-long celebration that The Pokemon Company has orchestrated across multiple categories. The Pokemon TCG’s 30th Celebration set drops in September. Pokemon GO’s GO Fest 2026 adds Mega Mewtwo in July. And Target’s rolling merchandise drops are the retail anchor for the anniversary in the US market — a sustained consumer presence rather than a single limited event.
The breadth of Drop 2 — outdoor toys, beach towels, youth clothing, beauty accessories, electronics — reflects a deliberate effort to make Pokemon’s 30th anniversary feel accessible across age groups and income levels rather than being exclusively a premium collector event. The $8 bag charms exist for the same anniversary as the $129.99 jackets. Whether that strategy successfully converts casual shoppers into long-term engagement with the anniversary campaign is what Target and The Pokemon Company are betting on with each successive drop.
More items may be announced as the year progresses, particularly if Drop 2 moves as quickly as Drop 1 did. For now, set your calendar for June 6 and have a plan ready before launch morning.
